Shikoku is often called Japan’s best-kept travel secret. As the smallest of Japan’s four main islands, it’s packed with natural beauty, centuries-old temples, vibrant local festivals, and warm-hearted people.
Shikoku doesn’t get as many foreign tourists as Tokyo or Kyoto, which means you can experience a slower, more authentic version of Japan—without the crowds. Whether you’re hiking ancient pilgrimage routes, slurping up local noodles, or exploring dramatic coastlines, Shikoku has something for every curious traveler.
Tokushima Prefecture
Tokushima, located on the eastern side of Shikoku, is known for its dynamic festivals, remote mountain villages, and deep river gorges. It’s a great place to explore traditional Japanese countryside life while also enjoying exciting events like the Awa Odori dance.
Awa Odori Kaikan (阿波おどり会館)
This museum and performance center celebrates Tokushima’s most famous festival—Awa Odori. Watch live dance shows year-round, learn the history of the festival, and even try the dance yourself. Visit during August to see the city come alive with music and color.
Iya Valley (祖谷渓)
One of Japan’s most remote and dramatic river gorges, the Iya Valley is a haven for outdoor lovers. Cross vine bridges that sway over steep canyons, soak in quiet hot springs, and take in the views of untouched nature. It’s a true escape into old-world Japan.
Kagawa Prefecture
Kagawa is Japan’s smallest prefecture, but it makes a big impression—especially when it comes to food. Known as the birthplace of Sanuki udon, Kagawa also boasts beautiful island art and peaceful countryside landscapes. It’s a great place to slow down and enjoy simple pleasures.
Ritsurin Garden (栗林公園)
Located in Takamatsu, Ritsurin Garden is one of Japan’s most elegant traditional gardens. Stroll through beautifully landscaped ponds, pine trees, and teahouses with views of Mount Shiun. It’s a peaceful place that captures the harmony of Japanese aesthetics.
Naoshima Art Island (直島)
Famous for its contemporary art museums and outdoor installations, Naoshima is a must-visit for art lovers. The island features works by Yayoi Kusama and Tadao Ando, blending modern creativity with quiet island charm. Ferries to Naoshima leave from Takamatsu Port.
Ehime Prefecture
Ehime, on the northwestern coast of Shikoku, is rich in history, wellness, and sea views. It’s home to Japan’s oldest hot spring and one of the country’s most beautifully preserved castles. The warm hospitality and slow coastal vibe make Ehime especially relaxing.
Dogo Onsen (道後温泉)
Said to be Japan’s oldest hot spring, Dogo Onsen has been welcoming bathers for over 1,000 years. Its main bathhouse inspired Studio Ghibli’s Spirited Away and still offers a nostalgic, peaceful atmosphere. Enjoy a soak, then wander the surrounding shopping streets in a yukata.
Matsuyama Castle (松山城)
Perched on a hill overlooking the city, Matsuyama Castle is one of Japan’s twelve remaining original castles. Take a chairlift or hike up for panoramic views and a deep dive into samurai history. The surrounding park is also a popular cherry blossom spot in spring.
Kochi Prefecture
Kochi, on Shikoku’s southern coast, is a nature-lover’s dream. With its rugged coastline, clear rivers, and strong local identity, it feels adventurous and proudly off the beaten path. The local food scene—especially fresh seafood and yuzu citrus—is also a highlight.
Katsurahama Beach (桂浜)
This scenic beach offers sweeping views of the Pacific Ocean and a statue of Sakamoto Ryoma, a local samurai hero. While swimming isn’t allowed due to strong waves, the sunrise and coastal breeze make it a peaceful, inspiring spot.
Shimanto River (四万十川)
Often called the “last clear stream of Japan,” the Shimanto River is perfect for kayaking, cycling along the riverbanks, or just enjoying the slow, natural rhythm of rural life. Traditional wooden chinkabashi bridges (designed to sink in floods) add a charming historical touch.
Conclusion
Shikoku is a place where tradition, nature, and local life still shine through untouched by mass tourism. Whether you’re dancing in the streets of Tokushima, soaking in ancient baths in Ehime, enjoying udon in Kagawa, or exploring wild rivers in Kochi, you’ll find that every corner of this small island offers something unique and unforgettable. If you’re looking to experience Japan in a more personal, peaceful way, Shikoku is waiting with open arms and warm smiles.
